About Us

BRIKA SUSTAINABILITY

WHAT DO WE DO?

We support businesses and individuals in planning a sustainable future. We collaborate with our stakeholders to help them define the necessary steps forward for their sustainability strategies, plan a roadmap, design key projects, identify indicators and measure progress.

HOW DO WE DO IT?

We ensure that the global sustainability agenda is internalised and applied correctly and comprehensively in the organisations we work with. We design and carry out projects that address the sustainability agenda. In other words;

  • We follow global developments on the sustainability agenda and adapt them to our local conditions.
  • We provide new ideas and perspectives with the support of various complementary networks.
  • We avoid only focusing on problems and how we eliminate them; we also look at best case practices, to incorporate them.
  • We shape the ways in which our client organisation can apply the sustainability agenda while keeping practicality as a key component of the process.
  • We believe that sustainability of an organisation is only possible under a leadership which prioritizes credible information, innovation and core values.
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OUR MISSION

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We are here to support organisations and individuals who wish to kick-start their transformation towards sustainability. Confident in our unique set of skills as a team, our expertise and experience in the field, we provide the tools and methods that businesses can use to build their capacity for a successful transformation.

Our physical and social world is changing very fast. Ever faster technological progress is one of the most important drivers of change. These major changes bring new potential risks while creating numerous advantages for businesses. In order to turn risks into opportunities, we have to adapt to sustainable ways of doing business. The entire world is speeding towards a new era, and we cannot succeed in this new system with our old perspective and practices. Businesses can only survive by embracing and even leading the change.

WHY CHOOSE BRIKA?
  • We hold a different, unique perspective that promotes systems thinking
  • We combine our academic, corporate and organisational experience for your transformation
  • We leverage our expertise and successful past experiences
  • We are eager to learn and share better, creative and effective ways of doing business
  • We have strong ties with our partners who hold different perspectives and expertise
  • As a team, we benefit from sharing common core values and commitment to sustainability

TEAM

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Gülin Yücel

Managing Partner

About

After completing her studies at Bogazici University, Istanbul in 1992, followed by an M.B.A. in International Business from CASS, City University in London, U.K, Gulin worked for IBM on various positions between 1994-2013, where she developed expertise in multiple sectors and engaged in complex services projects (business consultancy, e-business, business intelligence, CRM, ERP, technology projects, digital transformation) with major clients.

Gulin then joined Pronet Security, a leading Turkish electronic security systems company as General Manager. Gulin worked on the company’s long term strategic planning while maintaining the effectiveness of the business.

Gulin Yucel organisations on sustainability intelligence, planning & transformation, management system development. Also she is a professor for Management Studies at Sabancı University and a visiting professor at Bogazici University, an active angel investor.

As a civil society member, Gulin works on diversity, equal opportunities for women & youth issues. As a member of KAGİDER (Women Entrepreneurs Association of Turkey), she participated and actively worked at Goldman Sachs 10K Women Project, US Department of State Invest for the Future Project, IFC Future Women Leaders Project, World Bank Gender Certificate Project and attended C20 Summit in Turkey in 2015, Freja Forum’s 2017 Conference on Climate Change.

Gulin Yucel is a certified member of the International Society of Sustainability Professionals (ISSP). She is an advocate of Circular Economy in Turkey since 2014.

Training and Certification

October 2017  ISSP, Sustainability Associate (SA) Certification

Dec  2013-September 2015  ISSP, Sustainability Professionals Certification

  

  • Sustainability 101 (4 weeks)
  • Sustainability Planning (4 weeks)
  • Sustainability Management System (4 weeks)
  • Sustainability Leadership (4 weeks)
  • Stakeholder Engagement Strategies (4 weeks)
  • Sustainability Storytelling (4 weeks)
  • Sustainability Transformation (4 weeks)
  • Sustainability Assessments (4 weeks)
  • Life Cycle Assessments (LCA) (4 weeks)
  • Sustainability Standards  (4 weeks)
  • Other: Circular Economy, Sustainable Agriculture, Waste Management, Measurements for Retail Sustainability

 

March 2019 – ongoing Macroeconomics for a Sustainable Planet, SDG Academy, Professor Jeffrey Sachs, Quetelet Professor of Sustainable Development and Economics at Columbia University and Senior UN Advisor, and Professor Felipe Larraín, Minister of Finance of Chile and Professor of Economics at the Pontificia Universidad Católica de Chile, (13 weeks)

June 2018 – July 2018 Global Trends for Business and Society, Wharton / University of Pennsylvania (4 weeks), July 2019

Nov 2016 – March 2017 Sustainable Cities, SDG Academy, UN SDSN (16 Weeks); Certificate of Proficiency with Distinction

Feb 2016 – June 2016 Natural Resources for Sustainable Development, SDG Academy, UN SDSN (12 Weeks); Certificate of Proficiency with Distinction

June – August 2014 Our Energy Future, University of California at San Diego

Certificate (with Distinction), Coursera (10 weeks)

May 2014 Renewable Energy, BMI & İTÜ University

April 2014 Circular Economy Workshop, Ellen MacArthur Foundation, Bradford University

Jan 2014 – May 2014 The Age of Sustainable Development, Prof. Jeffrey Sachs / Columbia University ; Certificate (with Distinction), Coursera (14 weeks).

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Prof. Dr. M. Levent Kurnaz

About

Prof. Levent Kurnaz was born in Istanbul. He received his B.S. Degree in Electrical and Electronic Engineering in 1988, his M.S. Degree in Electrical and Electronic Engineering and his B.S. Degree in Physics in 1990 from Bogazici University, his M.S. Degree in Physics in 1991 and his Ph.D. Degree in Physics in 1994 from University of Pittsburgh. Between 1995 and 1997 he worked as a research associate at Department of Chemistry in Tulane University. In 1997 he joined Bogazici University Physics Department as an assistant professor. Since he has been a Professor of Physics at Bogazici University. In 2014 he has been appointed as the Director of the Center for Climate Change and Policy Studies at Bogazici University. Prof. Kurnaz has 1 international book and 32 scientific papers in international journals. He has been an advisor to 27 M.S. and 9 Ph.D. thesis ongoing and finished. He is married with two children.

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Gökçe Ersel Ötkün

About

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Zeynep Başaran

About

Having graduated from Robert College in 1988, Zeynep Başaran, received her B.A. in Economics and English, Cum Laude and with Honors in English, from Bryn Mawr College in 1992. She received her M.A. in Advertising from the University of Texas at Austin in 1996. She worked in strategic planning and business development at the BBDO Group between 1992-1999. Between 1999 and 2010, she worked at Manajans/ JWT, where she was strategy planning director, VP strategic planning, and CEO, successively. During 2007-2009, she was concurrently the country manager of Diamond Trading Company (formerly De Beers). She gained  experience as an angel investor and within the start-up community between 2010-2013, after which she launched her consultancy business, focusing on brand positioning, creative strategy, campaign management, agency-client relations, and project management. She is an instructor at Bilgi University Marka Okulu (since 2011), Koç University (since 2013), and IMA (since 2016).

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Ferah Lök

About

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Prof. Dr. Bahadır İnözü

About

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Aytaç Paçal

About

Aytaç Paçal completed his undergraduate studies in Physics at Boğaziçi University in 2015 after graduating from Şişli Anatolian High School in 2010.  He received M.Sc. degree in Computational Science and Engineering at Boğaziçi University. He is currently a researcher PhD student at DLR German Aerospace Center.

He believes the idea that the scientific knowledge should be simplified to be conveyed to people, otherwise scientific facts will not be enough to save the future of the Earth. With this idea in mind, he created a YouTube channel to create and publish videos about commonly misunderstood scientific topics.

In his graduate study, Mr. Paçal worked on the visualization of climate change data in Turkey and MENA (the Middle East and North Africa) region and analyzed the return periods of extreme weather events, under the supervision of Prof. M. Levent Kurnaz.

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Emren Borhan

About

Burcu Yeşil a

Burcu Yeşil

About

Burcu Yesil graduated from American Robert College in 2011 and finished the BA in Political Science and International Relations at Bogazici University in 2016. Burcu continued higher education in Scotland, where she acquired an MSc degree in Global Environmental Politics at the University of Edinburgh. Writing a master’s thesis on “the sustainable consumption of textiles in Turkey”, Burcu started working at the World Wildlife Fund (WWF) in Istanbul as the Corporate Partnerships Officer.

Believing that for transitioning towards a healthy, sustainable planet and society; the humanity needs to work in cooperation on all levels, Burcu actively volunteers at various environmental charities in Istanbul. She is also among the founders of the Zero Waste Platform (Sıfır Çöp Platformu) in Turkey which aims to become an umbrella civil society organisation for those who wish to question the way we consume today make change for sustainable consumption and production methods.

PARTNERS

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CERTIFICATES

ISSP Certificate Badge 2015
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